Project Overview
A Nestle Packaging Design Competition
WON ‘ The Most Innovative Design Award’
Objective
To create a new interactive packaging design for the existing Nestle Smarties chocolate boxes.
Target consumers
Children ages 5 to 10.
Design considerations
Basic cardboard packaging.
Interactive point of sale, (an innovative way of dispensing the individual smarties boxes from the whole lot)
The 8 colours of the smarties chocolates.
Colourful and attractive surface graphics.
Collectable individual packaging boxes.
Fun element in the whole packaging design.